Description

Marketing Strategy Playbook for Small Business: Understanding Your Customer's Journey presented by Jordan Walker.

Jordan Walker is the owner of Bondfire Strategy, a consulting firm dedicated to helping companies activate sales and marketing data to improve customer acquisition and retention strategies.

As a connector, Jordan enjoys collaborating with creatives and clients alike to build relationships and understand how people and places intersect. Outside of Bondfire Strategy, she is a champion for her local community where she supports small business growth, early education and community initiatives focused on creating opportunities for all Wichitans.

When she’s not at her desk, you’ll either find her on a patio at one of our fine local establishments - or you won’t find her at all as she’s off in the woods somewhere seeking the next adventure.

Developing an effective sales and marketing plan starts by understanding your customer's journey. In this workshop we'll work toward developing your strategy roadmap by helping you identify who your most valuable customers are and how to engage them more effectively with our time and budget. Come prepared to think critically about your business' goals and the customers you want to grow.