An Intro to Building Your Brand Story - Kansas SBDC at WSU

Description

In this engaging virtual session, discover why the most successful brands lead with purpose, not products. Learn from powerful examples like Red Bull, Patagonia, and other purpose-driven companies who've mastered the art of championing their 'why.' What You'll Learn: 

• How to uncover your company's authentic 'why' 
• The proven 80/20 rule for engaging content 
• Strategies to translate your purpose into powerful stories 
• Real examples from brands who lead with purpose

**NOTE: This virtual session is your first step toward our comprehensive in-person workshop experience held on March 4th. 

Register Here

Cost: None

Location: Online. You will receive information about how to connect. 

*Registration closes at Noon on Monday, February 10th, 2025.